Empower Review

Empower offers wealth management services and free financial tools. But is it legit? Find out if this robo advisory service is right for you.

	Join Empower For Free Sign Up
	Overall Score	4.6
	Human Advisors	5.0
	Robo Advisor	3.0
	Price	5.0
	Goal Tracker	5.0
	Budgeting	3.0
	Customer Service	5.0
	Ease of Use	5.0
	Investment Tracking	5.0
	Retirement Planning	5.0

5-point scale (the higher, the better)

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Pros and Cons

• Retirement planner
• Free portfolio advice
• Robo plus human advisors

• $100,000 min for advisory service
• Higher fees than competitors

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Bottom Line

Free advanced tools plus hybrid advisory service for people with over $100k in investments

With a 0.89% annual management fee, Empower is more expensive than many other robo-advisory services.

But it claims to offer a more personalized investing strategy that can lead to a better financial outcome. So is it worth the higher fee?

If you're not sure about using their investment service, you can always use their free financial tools and get a free portfolio consultation. You'll still receive custom advice you can implement yourself.

Read on to learn how Empower works, and how it can help you reach your goals.

What is Empower?

Empower is an all-in-one financial toolkit. It offers 2 main services:

1. Advanced financial tools (free)
Empower's robust money management tools are some of the best out there. They have a strong focus on investment and retirement tracking. You can:

• Track your net worth
  
• See your entire financial life
  
• Track your investment portfolios and receive personalized insights
  
• Plan for retirement

2. Wealth management (paid)
Empower offers robo-investing coupled with human financial advisors. This gives you a personalized investment strategy at less cost. The annual management fee is 0.89% and requires a $100,000 minimum investment.^[1]

Empower currently has over 20 million customers and manages over $2.1 trillion in assets.

In this Empower review, you'll learn:

Advanced Money Management Tool

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• Free and easy to set up
• Retirement planner
• Investment tracking

Free Money Management Tools

Click Here to Get Free Tools

How Empower Works

Anyone can open an Empower account for free. Start by linking all your accounts to see your entire financial life in one place. You don't have to log in to each account separately.

If you have at least $100,000 in investable assets, you can sign up for Empower's wealth management services. You will first get a free consultation. A financial advisor will go over your current state and goals.

They'll then come up with a custom investment strategy. If you like it, you can open an investment account. If you decide it's not right for you, don't feel pressured to use their wealth management service.

Who Empower is Best For

• DIY investment trackers
  Empower offers some of the best free investment tracking tools available. It even gives you personalized insights. You can track all your investment accounts in one place and get recommendations to help improve your portfolio.

• High net worth investors
  Empower's wealth management service is available to investors with $100,000 or more in investable assets. It combines automated investing with access to professional financial advisors to help you build and manage a personalized investment strategy.

• Retirement planners
  Empower's retirement planning tools can project how different scenarios will impact your retirement nest egg. And if you are a wealth management client, the financial advisors will help you develop a retirement plan.

Empower Pros & Cons

PROS:

• Free and easy to setup
  
• Wealth management service offers more personalized investment strategy than most robo advisors
  
• Advanced money management tools
  
• See all your financial accounts in one place
  
• Retirement planner
  
• Free personalized investment insights
  
• Cryptocurrency tracking

CONS:

• Limited budgeting tool
  
• Cannot import data from Quicken
  
• Cannot manually enter transactions
  
• Higher fees for wealth management service
  
• $100,000 minimum investment for wealth management service

Keep reading for the full Empower review.

Empower Fees

Empower's financial planning tools are offered at no cost. Anyone can access the app and its financial tools without signing up for the wealth management services.

If you do decide to use their wealth management service, the fees start at 0.89% of assets under management (AUM). The fee decreases as your investment balance grows.

The annual structure for the fee-based service is:^[1]

These are all-inclusive management fees. There are no additional trade commissions or any other hidden charges.

The wealth management fees are higher than those of purely automated robo-advisors like Betterment, but generally lower than the fees charged by traditional human financial advisors.

Is Empower Worth It?

If you want to track your own investments and retirement outlook, then Empower's free tools are definitely worth it. They go beyond the standard budgeting tools and basic retirement calculators.

It even provides free personalized recommendations on how you could adjust your portfolio to help reach your goals. You can use this guidance while continuing to manage your investments for yourself.

For their wealth management services, the annual advisory fee is on the higher end compared to many robo-advisors. The difference is that you get access to real financial advisors who help design your portfolio and provide guidance based on your goals.

Whether it's worth it depends on what you value. If you're a hands-off investor who wants a more personal relationship with an advisor, then many users find it worthwhile. An advisor can help you navigate major life changes or answer financial questions as they come up.

With this in mind, let's go over all of Empower's features.

Advanced Money Management Tool

Click Here to Get Started

• Free and easy to set up
• Retirement planner
• Investment tracking

Empower Free Tools

Here's a detailed breakdown of Empower's tools.

Learn more about the Empower Difference

Click Here to Learn More

Empower Personal Dashboard

The visual charts and graphs make it highly readable, something we appreciate. After linking your accounts, you'll see a dashboard like this:

credit empower

Use it to review summaries of:

• Your total net worth (including assets and liabilities)
  
• All your linked accounts (checking, savings, investment accounts, credit cards, and loans)
  
• Your monthly cash flow
  
• How you're tracking against your budget for the month
  
• Your overall investment portfolio balance
  
• Your retirement savings progress
  
• Your emergency fund balance

Try It Out: Empower Personal Dashboard^TM

Portfolio Overview

If you have multiple investment accounts, Empower combines them to show the overall performance of your portfolio in one place.

credit empower

The You Index feature measures the historical performance of your combined holdings, including your stocks, cash, ETFs, and mutual funds. You can compare your portfolio's performance to the S&P 500, DOW, etc.

Investment Checkup

This tool helps you analyze your accounts, which may include:

• Stocks, bonds, and ETFs
  
• Mutual funds
  
• Other types of assets
  
• Cash

Based on your goals and risk profile, Empower may recommend changes to your asset allocation (like more bonds and fewer stocks) similar to what a financial advisor might suggest.

credit empower

In the above screenshot, you can compare your current asset allocation with your recommended target allocation. You'll also get very specific recommendations on how to reach the target asset allocation.

Fee Analyzer

This is one area where most folks lose money without even realizing it. Why? Many people don't know the hidden fees within their accounts. Empower's tool tells you just how much of your funds you may be losing to fees.

credit empower

In this example, 30% of the projected earnings are being lost to fees. The estimate at the bottom projects future costs based on current contributions, investment assumptions, and retirement timeline. More than $12M is projected to be paid in fees by retirement.

Empower also shares the expense ratio for each fund and how much it costs in fees a year. For example:

credit empower

This makes it easy to identify funds with higher expense ratios so you can decide whether it makes sense to switch to a lower-cost alternative.

Cryptocurrency Tracking

Empower also includes a Cryptocurrency feature. You can track crypto holdings and their current values.

To add a crypto, you'll manually create an account like what you'd do for home, car, or jewelry. This is good because you don't need to enter your exchange credentials or connect your crypto wallet.

Then select your exchange and enter your coins and quantity. You can track thousands of coins across hundreds of exchanges using publicly available market data.

Retirement Planner

Empower's retirement planner is one of the most comprehensive free retirement planning tools available. Using your linked retirement and investment accounts, the platform projects your retirement income, investment growth, and Social Security benefits.

credit empower

One of the best features is the scenario simulator. You can model different life scenarios (like buying a house, paying for a wedding, traveling). The program will let you see how they may affect your retirement plan.

Empower Wealth Management Services

Empower's wealth management services are for clients with at least $100,000 in investable assets. It combines automated portfolio management with access to human financial advisors.

A financial advisor will take the time to understand your financial situation, goals, and long-term needs to help design a personalized investment strategy. Empower's investment technology then helps manage and maintain your portfolio.

You also get ongoing access to Empower's advisory team for financial guidance, retirement planning, and other wealth management needs.

3 Levels of Service

The level of investment management you get depends on your balance. Here are the 3 tiers:^[1]

Wealth Management Service

Investment Assets	Fees
Up to $1 million	0.89%
$1 - $3 million	0.79%
$3 - $5 million	0.69%
$5 - $10 million	0.59%
Over $10 million	0.49%

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Join Empower For Free

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Empower's Investment Strategy

Empower aims to build a portfolio that balances long-term growth with an appropriate level of risk based on your financial goals. Here's how their investment approach works:

• Personalized strategy
  Empower uses your entire financial picture to build a personalized portfolio tailored to your needs. A financial advisor works with you to identify the best strategy for your goals. As your life and financial situation change, your portfolio strategy will evolve too.

• Diversified portfolio
  Like many robo-advisors, Empower primarily uses low-cost ETFs to build diversified portfolios. Your portfolio may include these 6 different asset classes:
  1. U.S. stocks
     
  2. U.S. bonds
     
  3. International stocks
     
  4. International bonds
     
  5. Alternative assets, such as real estate investment trusts, precious metals, and energy
     
  6. Cash

• Tactical weighting
  This strategy weights your investments equally across different styles and sectors (for example, so you're not heavily weighted towards large-cap companies or technology stocks). This provides better diversification with less risk.

• Tax optimization
  Empower uses these strategies to reduce your tax burdens:
  
  • Asset location: Diverting high-yield assets into tax-protected accounts like IRAs.
    
  • Tax loss harvesting: Selling some investments at a loss to offset capital gains.
    
  • Tax efficiency: Investing in tax-efficient stocks and ETFs over mutual funds.

• Socially responsible investing
  Empower offers a personalized socially responsible investment strategy, so you can invest in companies that align with your values.

Financial Roadmap

Financial Roadmap is a feature for wealth management clients. It's designed to help you prioritize your financial planning.

There are different financial planning topics. The tool first creates a priority list for you based on its analysis of your accounts. You can customize the list according to your needs. As your data changes, Empower may introduce new priority topics.

This list is meant to help you identify areas you should work on first. It will give you personalized recommendations and helps you track your progress toward each goal.

It also gives your personal advisor a view of your finances. You can work together with your advisor to discuss your financial goals and how to achieve them.

Empower Private Client

Private Clients are those with over $1 million invested with Empower. You get a higher level of personalization. Your portfolio is separately managed and completely personalized to your needs.

You get two dedicated financial advisors. They can help with a range of topics from estate planning to college savings to 401k review.

Private Clients also get access to private banking services. And if you have at least $5 million in investment assets, you may get access to private equity funds, which may have the potential to outperform public markets.

Empower Personal Cash^TM

Empower offers a high-yield Cash Management account through its platform. You can open this account even if you don't use the Wealth Management service.

Similar to an online savings account, Empower Personal Cash^TM offers competitive interest rates on your cash (with a potentially higher rate if you are paying for the advisory service). There are no monthly account fees or minimums.

Empower Personal Cash^TM account offers a few specific advantages, including:

• Unlimited withdrawals with no fees (unlike some savings accounts that may limit certain types of withdrawals).

• Funds may be eligible for FDIC insurance up to an aggregate of $5,000,000 (instead of $250,000) at their program banks, subject to applicable conditions and limits.^[2]

• Transfer between your Cash account and your Empower investment account.

Empower Personal Cash

• 3.30% APY
• $0 monthly fee
• Withdraw up to $100k per day

Funds placed in the Empower Personal Cash Program are FDIC insured by program banks up to an aggregate of $5,000,000. (up to $10 million for joint accounts)

Click Here to Get Deal

Is Empower Safe?

Empower takes many steps to help keep your financial data secure, including:

• AES-256 encryption with multi-layer key management
  
• Strict internal access controls designed to prevent Empower employees from accessing your credentials
  
• Multi-factor authentication process to help verify new devices when you log in
  
• Extra log-in protection in the app via Touch ID (on iPhone) or PINs (on iOS and Android).
  
• Bank and brokerage credentials stored at Yodlee^[3] (not in Empower's database)
  
• Regular third-party security audits.

Empower aggregates your financial information on a read-only platform. Even if someone manages to get into your account, they can only read the information. No one can access your accounts and move your funds through Empower. Not even you.

It can be safer to view your accounts through Empower. That's because you may risk exposure every time you log into your bank account. But with Empower, you don't enter your bank credentials each time, so they're not transmitted.

Does Empower Sell Your Information

Empower does not sell your personal information to advertisers and companies.

However, Empower does use third-party service providers (such as Yodlee) to provide their services. Your personal information is provided to those third-party service providers on a need-to-know basis. These providers are required to safeguard your information and only use your data to provide their services.

For the cash account users, as the Empower Personal Cash Program is partnered with UMB Bank, your account information will be shared with UMB.

For the advisory clients, they may share some of your info with third-party identity verification providers. This may be required by applicable regulations to verify you.

Customer Service

For general customer support, you can reach Empower at (855) 855-8005, 24 hours a day, 7 days a week.

All users can also contact technical support through the web or mobile app.

From the webpage, just click on the "Help" button at the bottom right corner to leave a message. From the mobile app, you can submit a help ticket in the "Support Center." You can also directly submit a request here.

Advisory service clients can contact their advisors through the online dashboard when logged in. You can schedule a call or send your advisor an email.

How To Open an Account

We think it's worth checking out. And remember, you don't need to use the wealth management services. Sign-up is free and pretty simple.

1. Sign up and link accounts
   Register for an Empower account and link all your external financial accounts, such as your banks, CDs, investments, etc.

   You'll immediately gain access to all the various tools and calculators. They're all free to use, and you can stop here if you want.

2. Free consultation
   If you decide to use the wealth management service, you need to have $100,000 in investable assets. Then you can schedule a free phone consultation with an Empower financial advisor.

   The advisor will review your current financial state, goals, risk tolerance, and any big financial plans for the future. In a second follow-up consultation, they'll present you with a personalized investment strategy.

   The initial phone call will cover topics like:
   

   • Ways to build a tax-efficient portfolio
     
   • Insights on budgeting and cash flow
     
   • 401k advice and diversification

3. Open investment account
   If you choose to go ahead with it, you'll open an investment account and fund it. If you decide not to use Empower's investment service, no problem. You got a free consultation and hopefully some good advice.

Sign Up Now. It's Free

Click Here to Sign Up

Mobile App

The Empower® app is a mobile version of the desktop dashboard. You can view:

• A summary of all your accounts and your current total assets
  
• Your cash flow, income, and expenses
  
• Detailed lists of your recent transactions
  
• How you're doing on budget and a breakdown of spending
  
• Overview of your investments
  
• Chart of your portfolio performance
  
• Investment checkup advice
  
• Your projected portfolio value for retirement (including estimates based on changes)

credit empower

The app doesn't have all the platform's features, including tools like bill reminders and fee analyzer. But it's a convenient way to view your financial information from anywhere.

How It Compares

There are many digital budgeting apps on the market today. So how does Empower stack up against the rest?

Empower vs Betterment

Betterment: Better for new investors with less capital
Empower: Better for higher-wealth investors

Betterment is one of the most popular robo-advisors. Plus, there is no account minimum balance. You can use it even if you have just $5 to invest.

The annual fee for the basic service is 0.25% for eligible balances, while smaller accounts may be charged a monthly fee. This can make Betterment an accessible option for beginners.^[4]

However, because of the lower fee, Betterment is primarily a robo-advisor. The software invests for you based on your financial goals and risk tolerance. You can also access human financial advice through its Premium service.

If you have $100,000 or more, you have the option to upgrade to the Premium service. You get unlimited access to certified financial planners. They can provide financial guidance on your other investments outside of Betterment and on big life events.

Betterment does not have such advanced tools. But remember, you can still use Empower's tools for free. So if you're a newbie investor, you can certainly use Betterment's cheaper service plus Empower's tools.

Empower vs Quicken

Quicken: Better for users who need more comprehensive financial tools
Empower: Better for everyone else

Quicken is one of the first-ever money management software (it came out in the 1980s). It provides a very comprehensive set of personal finance tools.

However, almost nothing from Quicken is free. You must pay an annual subscription to use it. Read our detailed comparison of Quicken vs Empower for more information.

Quicken's Starter program offers bare-bones budgeting and expense tracking. The Deluxe program lets you set up savings goals, customize your budget, and start working to reduce debt. The Premier program has services like:

• Bill pay
  
• Investment tracking
  
• Market comparisons
  
• Built-in tax reports

For the average investor who doesn't need business-related financial management tools, the Empower Personal Dashboard app may be more than enough.

Empower vs Robinhood

Robinhood: Better for DIY investors
Empower: Better for hands-off investors

Robinhood is primarily a commission-free trading app and brokerage, though it has expanded into automated investing. Empower and Robinhood are built for different types of investors.

3% Match on IRA with Robinhood Gold

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Earn 3% IRA match on all eligible contributions with Robinhood Gold. Terms and conditions apply. This is a limited-time offer.

Empower primarily serves high-net-worth individuals who want personalized financial planning and access to human advisors. In contrast, Robinhood focuses on everyday retail investors, offering both self-directed trading and low-cost automated portfolios.

Robinhood tends to attract younger, self-directed investors who may want the option to transition into basic automation, while Empower is geared toward those seeking a more comprehensive, hands-off wealth management experience.

Hear from an Expert

CreditDonkey asked Andrew MacDonald from the University of San Diego for his expert advice on what the average person should look for in a budgeting app.

Here's what he had to say:

FAQ

Is Empower safe to link accounts?
It is generally safe to link your financial accounts to Empower. It uses 256-bit AES encryption to help protect your data. Plus, your credentials are not stored in Empower's own database.

Read more in detail about how Empower's security works and what happens if your account gets hacked.

What's Empower age requirement?
To use Empower, you must be of legal age where you're located. This is typically 18 years old or older, depending on your jurisdiction.

Is Empower a fiduciary?
Yes. Empower's investment advisory business acts as a fiduciary when providing investment advisory services. Its investment adviser is a Registered Investment Advisor (RIA) regulated by the SEC, meaning it has a duty to act in your best interests.

Can I import Quicken data into Empower?
No, Empower does not currently support importing Quicken data. Instead, you can link your bank and investment accounts and Empower will automatically collect the available information.

How does Empower make money?
Empower makes money from its wealth management service, which has a tiered annual fee starting at 0.89% of assets under management. This service is available to clients with at least $100,000 to invest.

Bottom Line

Empower offers a range of financial planning services. If you are serious about planning for retirement, you may want to check it out.

You can use Empower's money management tools at no cost. These are some of the most advanced tools on the market. It doesn't hurt to sign up for a free account to get a handle on your financial life.

The wealth management service is aimed at individuals with at least $100,000 to invest. The fees may be higher than those of some robo-advisors, but you do get personal service from financial advisors. If you have a lot to invest (as in millions), the fees get lower, and it is a good value for the level of service.

References